Evidence Hub

Publications & Written Outputs

Peer-reviewed papers, articles, reports, and thought pieces across AI, medicine, and leadership.

Featured

book chapter
Featured
2026-03

From Science to Strategy: Human-Centric Leadership and Strategic AI in the Age of Precision

Independently Published (Amazon)

Professional practice book synthesising 25 years pharmaceutical medicine leadership: Medical Affairs as strategic pillar; AI implementation in healthcare organisations; people-first leadership; translating scientific evidence into strategy. Aligned with UK Life Sciences Vision 2031 and NHS 10 Year Plan AI-enabled medicine priorities.

Role: Author

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article
Featured
2025

Why Pharma's GenAI Pilots Fail — and How to Fix Them

LinkedIn — 1,269 impressions

Analyses systemic failure modes of AI in pharmaceutical organisations; proposes medical-grade systems change model aligned with NHS AI governance frameworks.

Role: Author

article
Featured
2025-05

Medical Affairs: From Support Function to Strategic Pillar

LinkedIn — 973 impressions

Long-form analysis of Medical Affairs evolution to 2030, including real-world evidence and AI-enabled decision-making in UK life sciences.

Role: Author

report
Featured
2026-03

The AI-Informed Patient: Understanding the Emerging Patient-HCP-AI Triangle and Implications for Clinical Practice

Evidence Briefing — Submitted to Royal College of Physicians Digital Health Team & MHRA National Commission on Regulation of AI in Healthcare

An 8-page evidence briefing synthesising data from Zocdoc (2025), UK-specific surveys, and international peer-reviewed literature on the emerging patient–HCP–AI triangle. Proposes three protocol recommendations for RCP guidance: a standard disclosure prompt in clinical consultations, NHS-endorsed patient guidance on responsible AI use, and AI literacy as a CPD competency for HCPs.

Role: Author

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All Publications

article
2025

The Evolution of Leadership in Pharma: What 2025 Is Teaching Us

LinkedIn — 853 impressions

Examines how AI disruption and pricing reform are redefining pharmaceutical leadership; draws on 20+ years of direct industry experience.

Role: Author

article
2025

Measuring Impact in Medical Affairs: Are We Tracking What Truly Matters?

LinkedIn — 628 impressions

Critiques activity-based metrics; proposes patient outcome-centred frameworks aligned with NHS and NICE evidence standards.

Role: Author

article
2025

AI Transformation Is Not a Tech Project — It is a Medical-Grade Systems Change

LinkedIn — 454 impressions

Argues that genuine AI adoption requires redesigning teams, processes and leadership behaviours; grounded in 20 years Medical Affairs leadership.

Role: Author

article
2025

From Hospital Halls to Pharma Hubs: A Roadmap for Doctors Ready to Make the Leap

LinkedIn

Practical guide for clinicians entering the pharmaceutical industry; supports UK pharmaceutical medicine talent pipeline aligned with NHS Workforce Plan.

Role: Author

book chapter
2026

Bir Osman Hikayesi

Forthcoming 2026 — all royalties donated to CTF Mezunlari Dernegi Female Student Scholarship Fund

A literary narrative grounding all work in ethics, lived experience, and meaning. Supporting evidence: formal confirmation letter from CTFMED, dated 12 January 2026.

Role: Author

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Elif Coşkunçay

Integrated Intelligence

MD · MSc · MRCP UK · MFPM
At the intersection of AI, medicine, leadership and human-centred innovation.

This website is for informational and professional purposes only. No content constitutes medical advice.

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