From Science to Strategy
Human-Centric Leadership and Strategic AI in the Age of Precision
by Elif Coşkunçay, MD, MSc, MRCP UK, MFPM · Independently Published · ISBN: 979-8250620239
What happens when a physician leaves the clinic, steps into the boardroom, and refuses to leave her science behind? Drawing on neuroscience, behavioural psychology, and two decades of clinical and industry experience — a radically honest guide to modern leadership.
Hard-won truths, not polished corporate wisdom.
This is not a book of polished corporate wisdom. It is a book of hard-won truths: about the courage required to change careers across borders, about leading teams through uncertainty, about why most AI pilots fail before they begin, and about what science actually tells us — not about performing resilience, but about building it.
Synthesising 25 years of pharmaceutical medicine leadership, the book bridges Medical Affairs strategy, AI implementation in healthcare organisations, people-first leadership, and translating scientific evidence into strategy. Aligned with the UK Life Sciences Vision 2031 and NHS 10 Year Plan AI-enabled medicine priorities.
Six Parts. From the inside out.
The Science of Knowing Yourself
Why following your passion is bad advice, how your creative type shapes your decisions, and when your difference — including the discomfort of minorities — is your greatest professional asset.
The Neuroscience of Leadership
What brain science says about stress, decision-making under uncertainty, and why the most effective leaders are not the most confident — they are the most regulated.
Medical Affairs as Strategic Pillar
Moving beyond the support function narrative: how Medical Affairs can lead AI adoption, shape clinical strategy, and become the conscience of pharmaceutical organisations.
AI Without the Hype
Why most GenAI pilots fail before they begin, what medical-grade AI implementation actually requires, and how to lead your organisation through genuine transformation.
People-First Leadership in Practice
Building teams that think, cultures that sustain, and the leadership behaviours science says actually matter — especially under pressure.
From Science to Your Strategy
Translating scientific evidence into personal and organisational strategy: how to design a career, lead a function, and remain human in an age of intelligent machines.
Dr Elif Coskuncay — MD, MSc Pharmaceutical Medicine, MFPM, MRCP(UK) — Fellow of the Faculty of Pharmaceutical Medicine (Royal College of Physicians, UK). 25+ years of pharmaceutical medicine leadership across Turkey, Switzerland, and the United Kingdom.
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All royalties donated to CTF Mezunlari Dernegi Female Student Scholarship Fund
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